The actual design of customer journey maps is usually the output of a number of internal workshops and interviews with clients that are later processed by external consulting companies so as to have a ”fresh” view of the sales process and how clients interact with brands.
15 years ago an average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today, consumers use an average of almost six touch-points with nearly 50% regularly using more than four*.
A customer journey charts out the sequence of user interaction with your brand across various touchpoints (website, phone call, e-mail, social media) and steps along their journey (research, negotiation, purchase, support).
How to explain Website Performance simply and effectively? Obviously, the idea is to make a website fast and accessible. But how, and to what effect? This article covers three key areas impacted by web performance: user experience, conversion and search engine optimisation - areas that influence your customer success far past what simple stats would suggest.
Back at the end of 2019, after a series of workshops and brainstorming sessions, we took strategic steps and set new goals for 2020, which were to boost expansion of Magnetic Point into international markets and improve the company’s recognition in Europe. This is a second part of our Magnetic Point Case Study, where we summarise our journey. You may be interested in reading the first part of our Case Study.
JAVIPS turned out to be a hit from the very beginning - our region needed a place to share knowledge and expertise with others. JAVIPS was launched in 2018 and attracted over 500 JAVIPS Developers. Magnetic Point is proud to co-organize this initiative with our fellow IT company - Consileon Poland.
Magnetic Point is a web development company specialising in delivering enterprise-class solutions for ambitious brands. For over 17 years we have offered all kinds of web & digital services - from building web portals and developing custom software to creating mobile apps.