• What is Digital Experience Platform?

    A Digital Experience Platform (DXP) is an integrated set of technologies allowing you to coordinate and manage all communications that your users experience online. DXPs are typically tailored for mid-size and large organisations. Where in the past you had a CMS (Content Management System) alongside your website, today you have social media channels, email marketing, photos and videos to share between different websites, along with purchasing mechanisms online.

11 Digital 
Experience Trends

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Build a Customer Engagement Strategy for Omnichannel

15 years ago an average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today, consumers use an average of almost six touch-points with nearly 50% regularly using more than four*.

Customer Journey Maps

A customer journey charts out the sequence of user interaction with your brand across various touchpoints (website, phone call, e-mail, social media) and steps along their journey (research, negotiation, purchase, support).

3 reasons why Website Performance matters

How to explain Website Performance simply and effectively? Obviously, the idea is to make a website fast and accessible. But how, and to what effect? This article covers three key areas impacted by web performance: user experience, conversion and search engine optimisation - areas that influence your customer success far past what simple stats would suggest.

  • Magnetic Point Case Study - part 2 of 2

    Back at the end of 2019, after a series of workshops and brainstorming sessions, we took strategic steps and set new goals for 2020, which were to boost expansion of Magnetic Point into international markets and improve the company’s recognition in Europe. This is a second part of our Magnetic Point Case Study, where we summarise our journey. You may be interested in reading the first part of our Case Study.

The JAVIPS community is growing

JAVIPS turned out to be a hit from the very beginning - our region needed a place to share knowledge and expertise with others. JAVIPS was launched in 2018 and attracted over 500 JAVIPS Developers. Magnetic Point is proud to co-organize this initiative with our fellow IT company - Consileon Poland.

3 marketing takeaways from Cyberpunk 2077 and Old Spice hookup

For those not spending the pandemic in front of a gaming console, Cyberpunk 2077 is the most anticipated and hyped game of the year, finally launching today at 1 in the morning after months of delays. 

Magnetic Point Case Study - part 1 of 2

Magnetic Point is a web development company specialising in delivering enterprise-class solutions for ambitious brands. For over 17 years we have offered all kinds of web & digital services - from building web portals and developing custom software to creating mobile apps.

Digital Experience Platform from Acquia for busy marketing departments

In 2020, Gartner named Acquia a leader in the Magic Quadrant for Digital Experience Platforms, joining a club of brands like Adobe, Sitecore, and Oracle which had already spent many years in the leaders’ quadrant.

5 ways to benefit from Marketing Automation

One of the big goals of Marketing Automation (MA) strategies is to transform our communications approach from a “one-to-all” broadcast model to a “1-on-1” direct targeted dialogue.

These days, websites are all about activities: conversions, metrics and KPIs

It is no longer about bringing as many people to the website as possible and keeping them as long as we can. It is about acquiring high quality traffic that we can engage with and turn into customers in a long-term perspective. This way we can avoid overspending on our marketing budget.

Get in touch

Paul Montwill

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Digital Strategy Director

Tell me about your digital challenges and I will propose solutions, schedules and cost estimates.