The number of available CMS platforms on the market is huge, which is why it isn't easy to decide on the one that will meet our expectations. This topic concerns not only the business sphere but also the programmers, who usually specialise in a particular programming language.
In this article, I would like to focus on one CMS called Drupal, comparing it from time to time with the most popular WordPress.
On 20th September 2022 I had a chance to visit DrupalCon in Europe which took place in Prague, a wonderful capital of the Czech Republic. I went there with my 3 other colleagues that were looking for business-related sessions, as well as project management topics. I was strictly focused on technical presentations as I have 7 years of experience in PHP programming and over 2 years in Drupal. Mainly 8 and 9.
The actual design of customer journey maps is usually the output of a number of internal workshops and interviews with clients that are later processed by external consulting companies so as to have a ”fresh” view of the sales process and how clients interact with brands.
15 years ago an average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today, consumers use an average of almost six touch-points with nearly 50% regularly using more than four*.
A customer journey charts out the sequence of user interaction with your brand across various touchpoints (website, phone call, e-mail, social media) and steps along their journey (research, negotiation, purchase, support).
How to explain Website Performance simply and effectively? Obviously, the idea is to make a website fast and accessible. But how, and to what effect? This article covers three key areas impacted by web performance: user experience, conversion and search engine optimisation - areas that influence your customer success far past what simple stats would suggest.