Wondering what Drupal is, what to use it for and how to use it? Then you've come to the right place. To give you an idea of what this system is all about, here are 12 answers to the most popular Drupal questions. Let's get down to specifics :)
The process of creating a website is complex. It consists of, among other things, the graphic design phase based on the provided requirements and the accepted draft.
A new project is coming along, but you realise there are not enough people to join the team? In this article, you will find out why you should hire developers from Poland.
The number of available CMS platforms on the market is huge, which is why it isn't easy to decide on the one that will meet our expectations. This topic concerns not only the business sphere but also the programmers, who usually specialise in a particular programming language.
On 20th September 2022 I had a chance to visit DrupalCon in Europe which took place in Prague, a wonderful capital of the Czech Republic. I went there with my 3 other colleagues that were looking for business-related sessions, as well as project management topics. I was strictly focused on technical presentations as I have 7 years of experience in PHP programming and over 2 years in Drupal. Mainly 8 and 9.
Imagine you as Marketing Director or Marketing Manager for a global brand. You have over 45 people around the world running off-line and on-line campaigns for all your products.
A communication strategy that takes into consideration the “gaps” between successive generations of clients is a must-have for every marketer.
Customer Experience is the key to build competitive advantage, especially in Digital.
The actual design of customer journey maps is usually the output of a number of internal workshops and interviews with clients that are later processed by external consulting companies so as to have a ”fresh” view of the sales process and how clients interact with brands.
A Digital Experience Platform (DXP) is an integrated set of technologies allowing you to coordinate and manage all communications that your users experience online.
15 years ago an average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today, consumers use an average of almost six touch-points with nearly 50% regularly using more than four*.
A customer journey charts out the sequence of user interaction with your brand across various touchpoints (website, phone call, e-mail, social media) and steps along their journey (research, negotiation, purchase, support).
How to explain Website Performance simply and effectively? Obviously, the idea is to make a website fast and accessible. But how, and to what effect? This article covers three key areas impacted by web performance: user experience, conversion and search engine optimisation - areas that influence your customer success far past what simple stats would suggest.
Back at the end of 2019, after a series of workshops and brainstorming sessions, we took strategic steps and set new goals for 2020, which were to boost expansion of Magnetic Point into international markets and improve the company’s recognition in Europe. This is a second part of our Magnetic Point Case Study, where we summarise our journey. You may be interested in reading the first part of our Case Study.
JAVIPS turned out to be a hit from the very beginning - our region needed a place to share knowledge and expertise with others. JAVIPS was launched in 2018 and attracted over 500 JAVIPS Developers. Magnetic Point is proud to co-organize this initiative with our fellow IT company - Consileon Poland.
For those not spending the pandemic in front of a gaming console, Cyberpunk 2077 is the most anticipated and hyped game of the year, finally launching today at 1 in the morning after months of delays.
Magnetic Point is a web development company specialising in delivering enterprise-class solutions for ambitious brands. For over 17 years, we have offered all kinds of web & digital services - from building web portals and developing custom software to creating mobile apps.
The key question that both marketing experts and relative newbies face is, "how to best use the potential of thousands of visitors coming to their websites" - how to engage them and turn them into properly qualified leads or direct customers.
In 2020, Gartner named Acquia a leader in the Magic Quadrant for Digital Experience Platforms, joining a club of brands like Adobe, Sitecore, and Oracle which had already spent many years in the leaders’ quadrant.
One of the big goals of Marketing Automation (MA) strategies is to transform our communications approach from a “one-to-all” broadcast model to a “1-on-1” direct targeted dialogue.
It is no longer about bringing as many people to the website as possible and keeping them as long as we can. It is about acquiring high quality traffic that we can engage with and turn into customers in a long-term perspective. This way we can avoid overspending on our marketing budget.
No matter if you are selling cosmetics, lawn mowers or large ERP systems it is certain that at least 60% of your potential clients will do their research online to gather information needed to make a perfect purchasing decision.
While doing some market research a year ago, I stumbled upon a Digital Experience Platform I hadn’t heard about before called Acquia. I discovered their route to success was quite a different story as compared to large market players like Adobe, Sitecore and Oracle.