3 reasons why Website Performance matters
How to explain Website Performance simply and effectively? Obviously, the idea is to make a website fast and accessible. But how, and to what effect? This article covers three key areas impacted by web performance: user experience, conversion and search engine optimisation - areas that influence your customer success far past what simple stats would suggest.
Magnetic Point Case Study - part 2 of 2
Back at the end of 2019, after a series of workshops and brainstorming sessions, we took strategic steps and set new goals for 2020, which were to boost expansion of Magnetic Point into international markets and improve the company’s recognition in Europe. This is a second part of our Magnetic Point Case Study, where we summarise our journey. You may be interested in reading the first part of our Case Study.
The JAVIPS community is growing
JAVIPS turned out to be a hit from the very beginning - our region needed a place to share knowledge and expertise with others. JAVIPS was launched in 2018 and attracted over 500 JAVIPS Developers. Magnetic Point is proud to co-organize this initiative with our fellow IT company - Consileon Poland.
3 marketing takeaways from Cyberpunk 2077 and Old Spice hookup
For those not spending the pandemic in front of a gaming console, Cyberpunk 2077 is the most anticipated and hyped game of the year, finally launching today at 1 in the morning after months of delays.
Magnetic Point Case Study - part 1 of 2
Magnetic Point is a web development company specialising in delivering enterprise-class solutions for ambitious brands. For over 17 years we have offered all kinds of web & digital services - from building web portals and developing custom software to creating mobile apps.
[Video] How to Turn Website Visitors into Potential Clients | 4 Steps
The key question that both marketing experts and relative newbies face is, "how to best use the potential of thousands of visitors coming to their websites" - how to engage them and turn them into properly qualified leads or direct customers.
Digital Experience Platform from Acquia for busy marketing departments
In 2020, Gartner named Acquia a leader in the Magic Quadrant for Digital Experience Platforms, joining a club of brands like Adobe, Sitecore, and Oracle which had already spent many years in the leaders’ quadrant.
5 ways to benefit from Marketing Automation
One of the big goals of Marketing Automation (MA) strategies is to transform our communications approach from a “one-to-all” broadcast model to a “1-on-1” direct targeted dialogue.
These days, websites are all about activities: conversions, metrics and KPIs
It is no longer about bringing as many people to the website as possible and keeping them as long as we can. It is about acquiring high quality traffic that we can engage with and turn into customers in a long-term perspective. This way we can avoid overspending on our marketing budget.
Why companies MOVE from Content Managements System (CMS) to Digital Experience Platforms (DXP)
No matter if you are selling cosmetics, lawn mowers or large ERP systems it is certain that at least 60% of your potential clients will do their research online to gather information needed to make a perfect purchasing decision.
The story of Acquia - from a pet project to a $200 million company
While doing some market research a year ago, I stumbled upon a Digital Experience Platform I hadn’t heard about before called Acquia. I discovered their route to success was quite a different story as compared to large market players like Adobe, Sitecore and Oracle.