[Video] How to Turn Website Visitors into Potential Clients | 4 Steps

The key question that both marketing experts and relative newbies face is, "how to best use the potential of thousands of visitors coming to their websites" - how to engage them and turn them into properly qualified leads or direct customers.

Digital Experience Platform from Acquia for busy marketing departments

In 2020, Gartner named Acquia a leader in the Magic Quadrant for Digital Experience Platforms, joining a club of brands like Adobe, Sitecore, and Oracle which had already spent many years in the leaders’ quadrant.

5 ways to benefit from Marketing Automation

One of the big goals of Marketing Automation (MA) strategies is to transform our communications approach from a “one-to-all” broadcast model to a “1-on-1” direct targeted dialogue.

These days, websites are all about activities: conversions, metrics and KPIs

It is no longer about bringing as many people to the website as possible and keeping them as long as we can. It is about acquiring high quality traffic that we can engage with and turn into customers in a long-term perspective. This way we can avoid overspending on our marketing budget.

Why companies MOVE from Content Managements System (CMS) to Digital Experience Platforms (DXP)

No matter if you are selling cosmetics, lawn mowers or large ERP systems it is certain that at least 60% of your potential clients will do their research online to gather information needed to make a perfect purchasing decision.

The story of Acquia - from a pet project to a $200 million company

While doing some market research a year ago, I stumbled upon a Digital Experience Platform I hadn’t heard about before called Acquia. I discovered their route to success was quite a different story as compared to large market players like Adobe, Sitecore and Oracle.