The key question that both marketing experts and relative newbies face is, "how to best use the potential of thousands of visitors coming to their websites" - how to engage them and turn them into properly qualified leads or direct customers.
In 2020, Gartner named Acquia a leader in the Magic Quadrant for Digital Experience Platforms, joining a club of brands like Adobe, Sitecore, and Oracle which had already spent many years in the leaders’ quadrant.
It is no longer about bringing as many people to the website as possible and keeping them as long as we can. It is about acquiring high quality traffic that we can engage with and turn into customers in a long-term perspective. This way we can avoid overspending on our marketing budget.
No matter if you are selling cosmetics, lawn mowers or large ERP systems it is certain that at least 60% of your potential clients will do their research online to gather information needed to make a perfect purchasing decision.
While doing some market research a year ago, I stumbled upon a Digital Experience Platform I hadn’t heard about before called Acquia. I discovered their route to success was quite a different story as compared to large market players like Adobe, Sitecore and Oracle.