Digital marketing

Generation X, Y & Z - different takes on the client experience

A communication strategy that takes into consideration the “gaps” between successive generations of clients is a must-have for every marketer. 

Digital marketing

Race to the Bottom? Customer Experience is Your Chance to Stand Out

Customer Experience is the key to build competitive advantage, especially in Digital.

Digital marketing

A 3-step process of designing Customer Journey Maps and launching new campaigns

The actual design of customer journey maps is usually the output of a number of internal workshops and interviews with clients that are later processed by external consulting companies so as to have a ”fresh” view of the sales process and how clients interact with brands.

Digital marketing

What is Digital Experience Platform?

A Digital Experience Platform (DXP) is an integrated set of technologies allowing you to coordinate and manage all communications that your users experience online.

Digital marketing

Build a Customer Engagement Strategy for Omnichannel

15 years ago an average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today, consumers use an average of almost six touch-points with nearly 50% regularly using more than four*.

Digital marketing

Customer Journey Maps

A customer journey charts out the sequence of user interaction with your brand across various touchpoints (website, phone call, e-mail, social media) and steps along their journey (research, negotiation, purchase, support).

Web Development

3 reasons why Website Performance matters

How to explain Website Performance simply and effectively? Obviously, the idea is to make a website fast and accessible. But how, and to what effect? This article covers three key areas impacted by web performance: user experience, conversion and search engine optimisation - areas that influence your customer success far past what simple stats would suggest.

Company

Magnetic Point Case Study - part 2 of 2

Back at the end of 2019, after a series of workshops and brainstorming sessions, we took strategic steps and set new goals for 2020, which were to boost expansion of Magnetic Point into international markets and improve the company’s recognition in Europe. This is a second part of our Magnetic Point Case Study, where we summarise our journey. You may be interested in reading the first part of our Case Study.

Community

The JAVIPS community is growing

JAVIPS turned out to be a hit from the very beginning - our region needed a place to share knowledge and expertise with others. JAVIPS was launched in 2018 and attracted over 500 JAVIPS Developers. Magnetic Point is proud to co-organize this initiative with our fellow IT company - Consileon Poland.

Digital marketing

3 marketing takeaways from Cyberpunk 2077 and Old Spice hookup

For those not spending the pandemic in front of a gaming console, Cyberpunk 2077 is the most anticipated and hyped game of the year, finally launching today at 1 in the morning after months of delays. 

Company

Magnetic Point Case Study - part 1 of 2

Magnetic Point is a web development company specialising in delivering enterprise-class solutions for ambitious brands. For over 17 years, we have offered all kinds of web & digital services - from building web portals and developing custom software to creating mobile apps.

Digital marketing

[Video] How to Turn Website Visitors into Potential Clients | 4 Steps

The key question that both marketing experts and relative newbies face is, "how to best use the potential of thousands of visitors coming to their websites" - how to engage them and turn them into properly qualified leads or direct customers.

Acquia

Digital Experience Platform from Acquia for busy marketing departments

In 2020, Gartner named Acquia a leader in the Magic Quadrant for Digital Experience Platforms, joining a club of brands like Adobe, Sitecore, and Oracle which had already spent many years in the leaders’ quadrant.

Digital marketing

5 ways to benefit from Marketing Automation

One of the big goals of Marketing Automation (MA) strategies is to transform our communications approach from a “one-to-all” broadcast model to a “1-on-1” direct targeted dialogue.

Digital marketing

These days, websites are all about activities: conversions, metrics and KPIs

It is no longer about bringing as many people to the website as possible and keeping them as long as we can. It is about acquiring high quality traffic that we can engage with and turn into customers in a long-term perspective. This way we can avoid overspending on our marketing budget.

Digital marketing

Why companies MOVE from Content Managements System (CMS) to Digital Experience Platforms (DXP)

No matter if you are selling cosmetics, lawn mowers or large ERP systems it is certain that at least 60% of your potential clients will do their research online to gather information needed to make a perfect purchasing decision.

Acquia

The story of Acquia - from a pet project to a $200 million company

While doing some market research a year ago, I stumbled upon a Digital Experience Platform I hadn’t heard about before called Acquia. I discovered their route to success was quite a different story as compared to large market players like Adobe, Sitecore and Oracle.