Why companies MOVE from Content Managements System (CMS) to Digital Experience Platforms (DXP)

No matter if you are selling cosmetics, lawn mowers or large ERP systems it is certain that at least 60% of your potential clients will do their research online to gather information needed to make a perfect purchasing decision.

These days, websites are all about activities: conversions, metrics and KPIs

It is no longer about bringing as many people to the website as possible and keeping them as long as we can. It is about acquiring high quality traffic that we can engage with and turn into clients in a long-term perspective. This way we can avoid overspending on our marketing budget.

5 ways to benefit from Marketing Automation

One of the big goals of Marketing Automation (MA) strategies is to transform our communications approach from a “one-to-all” broadcast model to a “1-on-1” direct targeted dialogue.