Generation X, Y & Z - different takes on the client experience

Generation X, Y & Z - different takes on the client experience

A communication strategy that takes into consideration the “gaps” between successive generations of clients is a must-have for every marketer. 

A photo of a girl sitting on the chair

Clients of different ages and age groups can vary so much from little things to big - how they make buying decisions, where they look for information, the values they hold and expect in vendors, the different nuances in communication...

Just to give you an example: a phone call for a member of Generation Y (Millennials) is as much a relic of the past as traditional mail is to Gen X. Gen Y doesn’t like to talk — they prefer writing as more efficient, allowing them to ”stay in the shadows”. This is one of the subtle reasons why website ”chatbots” have become so popular, especially in e-commerce (”no need to dial or listen to music-on-hold - write what you need with no big niceties or confusion, handle other tasks while waiting for an answer”).

To build distinct messaging and target content to overlap 1 or 2 generations at the same time, we first need to understand some differences between Gen X, Y and Z.


A graph of Generation X Y Z

Graphics optimisation for websites - an introduction

The process of creating a website is complex. It consists of, among other things, the graphic design phase based on the provided requirements and the accepted draft.

Hire developers from Poland

A new project is coming along, but you realise there are not enough people to join the team? In this article, you will find out why you should hire developers from Poland.

Why is it worth taking an interest in Drupal?

The number of available CMS platforms on the market is huge, which is why it isn't easy to decide on the one that will meet our expectations. This topic concerns not only the business sphere but also the programmers, who usually specialise in a particular programming language.

In this article, I would like to focus on one CMS called Drupal, comparing it from time to time with the most popular WordPress. 

Get in touch

Paul Montwill

A photo of Paul Montwill

Chief Growth Officer

Tell me about your digital challenges and I will propose solutions, schedules and cost estimates.