Generation X, Y & Z - different takes on the client experience

Generation X, Y & Z - different takes on the client experience

A communication strategy that takes into consideration the “gaps” between successive generations of clients is a must-have for every marketer. 

A photo of a girl sitting on the chair

Clients of different ages and age groups can vary so much from little things to big - how they make buying decisions, where they look for information, the values they hold and expect in vendors, the different nuances in communication...

Just to give you an example: a phone call for a member of Generation Y (Millennials) is as much a relic of the past as traditional mail is to Gen X. Gen Y doesn’t like to talk — they prefer writing as more efficient, allowing them to ”stay in the shadows”. This is one of the subtle reasons why website ”chatbots” have become so popular, especially in e-commerce (”no need to dial or listen to music-on-hold - write what you need with no big niceties or confusion, handle other tasks while waiting for an answer”).

To build distinct messaging and target content to overlap 1 or 2 generations at the same time, we first need to understand some differences between Gen X, Y and Z.

 

A graph of Generation X Y Z

Multisite Platforms - from digital CHAOS to global web CONTROL

Imagine you as Marketing Director or Marketing Manager for a global brand. You have over 45 people around the world running off-line and on-line campaigns for all your products.

Generation X, Y & Z - different takes on the client experience

A communication strategy that takes into consideration the “gaps” between successive generations of clients is a must-have for every marketer. 

Race to the Bottom? Customer Experience is Your Chance to Stand Out

Customer Experience is the key to build competitive advantage, especially in Digital.

Get in touch

Paul Montwill

A photo of Paul Montwill

Digital Strategy Director

Tell me about your digital challenges and I will propose solutions, schedules and cost estimates.