How it works?
Acquia Customer Data Platform (CDP) is a marketing system that organisations install in-house to better tailor and segment offerings, and thus increase revenue and satisfaction from their current clients.
You feed your customers’ data into the CDP, which aggregates and analyses it using machine learning algorithms to provide you with ready-to-go information for use in everyday client communications and campaigns across various channels.
No more guessing which client is interested in which products due to fragmented data. No more ad-hoc campaigns. No more data silos within an organisation. No more waiting whole weeks to access critical customer data.
When installing the Customer Data Platform in your organisation you take your data management to the next level by aligning your spread-out systems with customers’ data and filing information into one unified data warehouse. That is the only way for companies to see the big picture and make the best sales & marketing decisions based on real-time data.
Your customer's data (B2C & B2B)
- Marketing automation
- Web analytics
- Call center systems
- POS systems
Customers’ data from different data perspectives
Acquia Customer Data Platform
- Single Customers View (360°)
- Analytics and Machine Learning
- Customer Data activation and orchestration
- Real-time reporting
Campaign recommendation, client segmentation, campaign patterns
- Website & Chat
- Mobile App
- Call Center
- Loyalty Pages
- Direct Mail
- Sales department
5 business challenges we solve with DXP
Sales & Marketing departments have maxed out their opportunities using legacy tech solutions. They need a big picture approach with more relevant, fine-tuned suggestions to help them expand business with their current clients.
the global health crisis among other challenges has pushed companies to cut marketing budgets and focus on maximising profit from existing clients.
to improve Return On Investment (ROI) / Return On Ad Spend (ROAS) of marketing campaigns and increase Customer Lifetime Value (CLV).
“I can’t get a holistic view of my customer. We can see how well we do with individual activities, but I can’t see how all of these channels interact.”
it often takes 2-4 weeks for marketing departments to receive relevant data from their fellow analytic, CRM, CX and IT teams inside large organisations, time that is unaffordable in today’s competitive climate.
raw data is too bulky and time consuming for teams to use in actual campaign and outreach efforts. They need automation to make key data usable.
There are 3 main areas of functionalities - from building a comprehensive customer view, through data analytics and Machine Learning algorithms up to campaigns orchestration.
Single Customer View (360°)
360° profile unifies all customer attributes, events, transactions, analytics, identities, & household info.
- Data hygiene
- Profile unification
- Data deduplication
- Data append
- Cookie stitching
Analytics and Machine Learning
Gain insights into customer segments and business impacts - directly access customer intelligence.
- Behavioural analytics
- 300+ dimensions & measures
- Predictive algorithms
- Custom Machine Learning model support
- SQL query access to data
- Data visualisation and exploration
Customer Data Activation & Orchestration
Use Machine Learning to build impactful campaigns - send granular segments to execution channels.
- Behavioural segmentation
- 1-1 content for dynamic personalisation
- One-time use offer management
- Triggered orchestration
- API connectivity to ads
- Marketing, and customer-facing systems
- Modern real-time APIs
Business impact on brands using Acquia CDP
Companies from various industries have their say on how implementing Acquia Customer Data Platform impacted their numbers.
Get in touch with us to see how your company can reduce digital costs and improve conversions.
Put Open Source in the center of your Marketing & IT strategy.
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Tell me about your digital challenges and I will propose solutions, schedules and cost estimates.