Multisite Platforms - from digital CHAOS to global web CONTROL

Multisite Platforms - from digital CHAOS to global web CONTROL

Imagine you as Marketing Director or Marketing Manager for a global brand. You have over 45 people around the world running off-line and on-line campaigns for all your products.

Marketing Director

Suddenly your legal department asks you to update the privacy policies on all your websites. Within 2 weeks - 14 days, including weekends. (It will undoubtedly include weekends.)

No problem. This just means...

  • 85 websites to cover multiple countries & regions
  • 27 different agencies supporting 12 local marketing departments handling various regions across the globe
  • 5 distinct unsynchronized CMS platforms
Digital chaos

This is what we call "Digital chaos"

Easy, right?

14 days. Normally that’s the time needed just to clear a simple approval within your organisation. But such a big change? Imagine the hassle and the cost… and the risk. And your confused website visitors.

Welcome to digital chaos! But it doesn’t have to be this way.

The daily reality of digital teams

The daily reality of marketing teams

With ambitious goals and expectations, marketing people often struggle with digital solutions that are just not good enough. Just to name a few:

  • Too many Content Management Systems (CMS),
  • Legacy CMS systems with expensive licensing,
  • Separate contractors for each country & project with different quality, pricing and development standards,
  • Expensive projects needed to launch new websites taking up to 6-12 months.

Multisite Platform - one "to rule them all"

The solution to the digital challenges of marketing departments is one centrally controlled system via a single access point. Meet the Multisite Platform. There are a number of comparable solutions on the market, but we will focus on Acquia & Drupal’s approach to see if it is a good fit for your organisation.

Learn more by downloading our white paper - Multisite Platforms - from digital chaos to global web control.

Why is it worth taking an interest in Drupal?

The number of available CMS platforms on the market is huge, which is why it isn't easy to decide on the one that will meet our expectations. This topic concerns not only the business sphere but also the programmers, who usually specialise in a particular programming language.

In this article, I would like to focus on one CMS called Drupal, comparing it from time to time with the most popular WordPress. 

DrupalCon 2022 in Prague from a web developer’s perspective

On 20th September 2022 I had a chance to visit DrupalCon in Europe which took place in Prague, a wonderful capital of the Czech Republic. I went there with my 3 other colleagues that were looking for business-related sessions, as well as project management topics. I was strictly focused on technical presentations as I have 7 years of experience in PHP programming and over 2 years in Drupal. Mainly 8 and 9.

Multisite Platforms - from digital CHAOS to global web CONTROL

Imagine you as Marketing Director or Marketing Manager for a global brand. You have over 45 people around the world running off-line and on-line campaigns for all your products.

Get in touch

Paul Montwill

A photo of Paul Montwill

Chief Growth Officer

Tell me about your digital challenges and I will propose solutions, schedules and cost estimates.