Multisite Platforms - from digital CHAOS to global web CONTROL

Multisite Platforms - from digital CHAOS to global web CONTROL

Imagine you as Marketing Director or Marketing Manager for a global brand. You have over 45 people around the world running off-line and on-line campaigns for all your products.

Marketing Director Blog

Suddenly your legal department asks you to update the privacy policies on all your websites. Within 2 weeks - 14 days, including weekends. (It will undoubtedly include weekends.)

No problem. This just means...

  • 85 websites to cover multiple countries & regions
  • 27 different agencies supporting 12 local marketing departments handling various regions across the globe
  • 5 distinct unsynchronized CMS platforms

This is what we call "Digital chaos"

Easy, right?

14 days. Normally that’s the time needed just to clear a simple approval within your organisation. But such a big change? Imagine the hassle and the cost… and the risk. And your confused website visitors.

Welcome to digital chaos! But it doesn’t have to be this way.

With ambitious goals and expectations, marketing people often struggle with digital solutions that are just not good enough. Just to name a few:

  • Too many Content Management Systems (CMS),
  • Legacy CMS systems with expensive licensing,
  • Separate contractors for each country & project with different quality, pricing and development standards,
  • Expensive projects needed to launch new websites taking up to 6-12 months.

The solution to the digital challenges of marketing departments is one centrally controlled system via a single access point. Meet the Multisite Platform. There are a number of comparable solutions on the market, but we will focus on Acquia & Drupal’s approach to see if it is a good fit for your organisation.

Learn more by downloading our white paper - Multisite Platforms - from digital chaos to global web control.