Race to the Bottom? Customer Experience is Your Chance to Stand Out

Race to the Bottom? Customer Experience is Your Chance to Stand Out

Customer Experience is the key to build competitive advantage, especially in Digital.

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We all know that products are getting cheaper and cheaper due to automation, economies of scale and the simplicity of instantly comparing prices and features online. 

But your online sales begin long before - with every previous user’s shopping and purchase and delivery experience. Your track record is up there for everyone to see - for better or worse. Strive to give service that exceeds, that clients will write about. This is 2020’s best advertising.

Even though Amazon can beat legacy retailers in the areas of pricing and time, your “business is back to local” clients can stay with brands that share the same values, are more authentic, and show their “human face”. Be a friend, be a partner, be a trusted vendor. Relationships still work - find your internet face. Maybe only 10% of retail spend is up for grabs, but you can be that 10%. According to Adobe, the key to success in 2020 online is to focus on Customer Experience and embrace real-time Personalisation to provide users with value through targeted communication.

According to Adobe, the key to success in 2020 online is to focus on Customer Experience and embrace real-time Personalisation to provide users with value through targeted communication.

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4 Ways to Put Customer Experience 
at the Centre of Your Brand

There are several ways to build your brand around customer experience, making digital experience key to managing it. Optimising sales processes these days plays a significant role in product experience with a variety of digital tools solutions onboard to simplify your effort.

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Graphics optimisation for websites - an introduction

The process of creating a website is complex. It consists of, among other things, the graphic design phase based on the provided requirements and the accepted draft.

Hire developers from Poland

A new project is coming along, but you realise there are not enough people to join the team? In this article, you will find out why you should hire developers from Poland.

Why is it worth taking an interest in Drupal?

The number of available CMS platforms on the market is huge, which is why it isn't easy to decide on the one that will meet our expectations. This topic concerns not only the business sphere but also the programmers, who usually specialise in a particular programming language.

In this article, I would like to focus on one CMS called Drupal, comparing it from time to time with the most popular WordPress. 

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Paul Montwill

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Chief Growth Officer

Tell me about your digital challenges and I will propose solutions, schedules and cost estimates.