What is Digital Experience Platform?

What is Digital Experience Platform?

A Digital Experience Platform (DXP) is an integrated set of technologies allowing you to coordinate and manage all communications that your users experience online.

A photo of colourful blocks

DXPs are typically tailored for mid-size and large organisations. Where in the past you had a CMS (Content Management System) alongside your website, today you have social media channels, email marketing, photos and videos to share between different websites, along with purchasing mechanisms online.

A must-have set of solutions for leading marketers

Additionally, the level of complexity in choosing which customer to show which content at which time, tracking it to see the response to this and related content, tying in with relevant insta-offers and promotions, along with his or her online friends makes the orchestration far beyond the abilities of yesteryear’s campaign manager. This is where a DXP comes into play — with all the tools integrated under one hood, it makes it possible to keep communication consistent (and results-focused!) across multiple channels and devices in a controlled yet automated fashion.

A table of Digital Experience Platform

At the End of the Day, It’s All about ROI (with the emphasis on “Return”)

One of the biggest challenges these days for marketing departments is to validate the ROI of their marketing activities. To prove the efficiency of budget spent on digital campaigns and platforms, they have to make sure that conversion rates are high enough. It’s not just bringing traffic to your portfolio of websites and social media activities but about client engagement and conversion, to turn visitors into both community and customers.

You need to have the right tools to measure and trace each sale to each dollar spent in the first place. Is it better to put everything on social media or push paid search with Google Ads? Or maybe more email marketing is the key to conversion followed by premium content, including white papers and ebooks? When do people respond better to promotions?

Benefits of implementing Digital Experience Platforms

  • Managing content across channels, geographies and languages
  • Ensuring consistent user experience on all devices and platforms
  • Managing all the content from one location or dashboard
  • Personalising marketing messages for target groups Digital Experience Platforms 

Digital Experience Platforms Magic Quadrant 2021 by Gartner


Our platform of choice is Acquia - DXP built around Drupal CMS. Drupal is an enterprise-class software and one of the most popular content management solutions in the world. It is based on an Open Source licence with over a million of developers wordwide.

Gartner named Acquia a leader in their Magic Quadrant for Digital Experience Platforms 2021, alongside solutions like Adobe, Sitecore and Liferay.


Why is it worth taking an interest in Drupal?

The number of available CMS platforms on the market is huge, which is why it isn't easy to decide on the one that will meet our expectations. This topic concerns not only the business sphere but also the programmers, who usually specialise in a particular programming language.

In this article, I would like to focus on one CMS called Drupal, comparing it from time to time with the most popular WordPress. 

DrupalCon 2022 in Prague from a web developer’s perspective

On 20th September 2022 I had a chance to visit DrupalCon in Europe which took place in Prague, a wonderful capital of the Czech Republic. I went there with my 3 other colleagues that were looking for business-related sessions, as well as project management topics. I was strictly focused on technical presentations as I have 7 years of experience in PHP programming and over 2 years in Drupal. Mainly 8 and 9.

Multisite Platforms - from digital CHAOS to global web CONTROL

Imagine you as Marketing Director or Marketing Manager for a global brand. You have over 45 people around the world running off-line and on-line campaigns for all your products.

Get in touch

Paul Montwill

A photo of Paul Montwill

Chief Growth Officer

Tell me about your digital challenges and I will propose solutions, schedules and cost estimates.