What is Digital Experience Platform?

What is Digital Experience Platform?

A Digital Experience Platform (DXP) is an integrated set of technologies allowing you to coordinate and manage all communications that your users experience online.

A photo of colourful blocks

DXPs are typically tailored for mid-size and large organisations. Where in the past you had a CMS (Content Management System) alongside your website, today you have social media channels, email marketing, photos and videos to share between different websites, along with purchasing mechanisms online.

A must-have set of solutions for leading marketers

Additionally, the level of complexity in choosing which customer to show which content at which time, tracking it to see the response to this and related content, tying in with relevant insta-offers and promotions, along with his or her online friends makes the orchestration far beyond the abilities of yesteryear’s campaign manager. This is where a DXP comes into play — with all the tools integrated under one hood, it makes it possible to keep communication consistent (and results-focused!) across multiple channels and devices in a controlled yet automated fashion.

A table of Digital Experience Platform

At the End of the Day, It’s All about ROI (with the emphasis on “Return”)

One of the biggest challenges these days for marketing departments is to validate the ROI of their marketing activities. To prove the efficiency of budget spent on digital campaigns and platforms, they have to make sure that conversion rates are high enough. It’s not just bringing traffic to your portfolio of websites and social media activities but about client engagement and conversion, to turn visitors into both community and customers.

You need to have the right tools to measure and trace each sale to each dollar spent in the first place. Is it better to put everything on social media or push paid search with Google Ads? Or maybe more email marketing is the key to conversion followed by premium content, including white papers and ebooks? When do people respond better to promotions?

Benefits of implementing Digital Experience Platforms

  • Managing content across channels, geographies and languages
  • Ensuring consistent user experience on all devices and platforms
  • Managing all the content from one location or dashboard
  • Personalising marketing messages for target groups Digital Experience Platforms 

Digital Experience Platforms MagicQuadrant 2021 by Gartner

An image od Gartner Magic Quadrant 2021

The MagicQuadrant indicates the best players on the market offering Digital Experience Platforms. Our platform of choice is Acquia. 

Our platform of choice is Acquia - DXP built around Drupal CMS. Drupal is an enterprise-class software and one of the most popular content management solutions in the world. It is based on an Open Source licence with over a million of developers wordwide.

What is Digital Experience Platform?

A Digital Experience Platform (DXP) is an integrated set of technologies allowing you to coordinate and manage all communications that your users experience online.

Build a Customer Engagement Strategy for Omnichannel

15 years ago an average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today, consumers use an average of almost six touch-points with nearly 50% regularly using more than four*.

Customer Journey Maps

A customer journey charts out the sequence of user interaction with your brand across various touchpoints (website, phone call, e-mail, social media) and steps along their journey (research, negotiation, purchase, support).

Get in touch

Paul Montwill

A photo of Paul Montwill

Digital Strategy Director

Tell me about your digital challenges and I will propose solutions, schedules and cost estimates.